Please don't make-up and drive.

THE INSIGHT

Telegraph article unveiling a
danger most women are not
aware of.

THE CASE FILM

THE IDEA

The idea was to place our message exactly where women spend time thinking
about "make-up": Haul channels. The latest internet phenomenon where hundreds
of millions of women around the world learn about the newest make-up trends.

That's why we cooperated with one of the best-known make-up artists and entered
one of her videos: Nikkie. Her channel has over 240,000 subscribers and her videos
have had over 36 million views.

THE RESULTS

Over 1.5 million views, thousands of re-tweets, blog
posts and lots of PR around the world. The comments
prove that we’ve really got women thinking that
life’s not worth risking – even for the most beautiful
make-up.